Podcasts are the thing of the moment. You’ll find tons of different content available online discussing various topics about anything under the sun. Although podcasts have been present for a time now, the massive rise of their popularity was only seen in recent years especially during the time of the pandemic.
According to the recent Infinite Dial 2021 by Edison Research, ‘podcasting’ continues to grow in number with an overall more diverse audience. Around 80 million Americans are weekly listeners of podcasts, showing an increase of 17% from 2020. In the Philippines, it ranked 6th in terms of the fastest-growing country by podcast listening. There are around 31 million podcast listeners in the Philippines for this year.
In most settings, podcasts are consumed by a young audience that ranges from 12 to 34 years old. However, 35 and above age groups have a market as well. According to the same Edison research, 43% of U.S. men and 39% of women listen to podcasts.
Podcasts are both entertaining and informative. With loads of content available, there’s always a podcast waiting to be discovered. Whether you want to listen about health, fitness, inspiration, music, or anything, you can always check a podcast according to theme, hosts, or region. You also create your podcast.
Want to try something new? Why not start your podcast? If you’re feeling passionate about a certain topic or issue and you want to share your views with a much big audience, creating your show through a podcast is a great idea. With the right tools in place, you can start turning your ideas into live content. Do not worry about how to start. What’s important is getting your idea out there.
In the list below, you will find quick and easy-to-follow steps on how to start your podcast. From conceptualizing, finding the right equipment, recording, and publishing, this ultimate guide is for beginners to help turn that idea quickly into one exciting show.
A word of advice to those planning to start their podcast— Talk about your passion and interests. Aside from starting a new hobby, you’ll find it incredibly joyful to talk about a topic you deeply care about.
Beginning your podcast: From a listener to a host
Find useful tips below to kickstart your podcast journey. Here’s a step-by-step guide to help you launch your very own podcast show:
Planning Stage
This is the beginning of everything. It is where you determine your topic, audience, and basically how you want your podcast to be. Although often overlooked, we suggest not skipping this part because this will set the tone of the entire podcast series.
Choosing a topic
Be sure to choose a topic that is close to your heart or at least you have a fair knowledge of. Since the podcast is a series, you may want it to focus on a certain topic where you can share your thoughts and ideas. Eventually, you can expand to other topics but having a focused topic will set the theme of the show.
Finding a suitable name
Of course, you can name your show however you like. You can choose the name to be witty, descriptive, formal, or even funny. You may want to have a broader title that reflects the show’s theme.
You can also add your name to it to give it a more personalized touch (e.g. Mornings with Pat or Biking Tales of Max) Make your titles catchy and easy to remember. Don’t make it sound boring. You want people to be hooked by reading the title of your show.
Deciding on the show’s length
The usual length they say is around 20 to 30 minutes because that’s the average commute time. However, it’s really up to you. There’s no real set time for a podcast but you also don’t want it to be very long. You can decide based on your audience and content.
You can air for a quick 5 minutes or as long as 2 hours if you’ve got good content to cover. You can also chop it into different segments to keep it dynamic. Over time, get feedback from your listeners about the length of your show.
Episode Style
There’s a variety of formats to choose from- you can either do an interview format where you have a guest, or you can do it solo (monologue) or with a co-host. Having guests in the show will expand also your audience. You don’t always have to stick with one format. You can mix and match depending on your resources per episode.
The show’s format
Just like in any other show, a podcast show usually starts with a teaser followed by playing intro music, welcoming your audience, going through the topic for the day, introducing your guest, and then doing an interview. It’s also important to allocate time for the ad spots.
Divide the episode into segments to make it easier to edit into shareable clips. Don’t forget to do a call to action in the end and closing music.
You will have new listeners coming in the middle of the show so be sure to give a quick recap or at least a background of the topic.
New episodes
The frequency of the episodes depends on how you can manage. If once a month is ideal for you, then so be it. Do you want to do it weekly? Good for you! You can also consider doing it per season where you have a fixed number of episodes. Remember quality over quantity! People will stick to your podcast if they like your content so it’s good to be prepared for each episode.
Preparation
You’ve now got a plan on what to discuss, how you want the outcome to be, and who is your target audience. Now how to get everything rolling? Time to keep moving!
Designing your collaterals
Your collaterals are the first thing people see about your podcast. Make sure to capture their attention with a visual that best represents your show. This includes the cover art of your podcast found on the app store, the promotional materials you share on social media, and even your intro music and introduction. You can subscribe to a professional service to outsource them, or you can also choose to create your own.
Choosing an equipment
Since this is a podcast, having a good quality of sound is a must. But that doesn’t mean purchasing high-end microphones that will cost you a lot. You can start with a simple USB microphone set. There are many brands available, but we recommend reading online reviews to get the best value for your money. There are available starter podcast sets that come in handy for beginners. You can upgrade eventually as necessary.
Guestlist
It’s good to plan the first few episodes of your show. If it’s an interview type of podcast, identify the possible people to guest in your show. Reach out to them and check their availability. You can then start promoting the episodes with a guest once they’ve confirmed.
Recording and Editing
Once you’ve got a mic, it’s time to do the recording. You can do this using an app or software to help you edit the audio. There are several editing software options including Audacity, Adobe Audition, Alitu, etc.
It’s also good to create a template that you can use and alter in every episode. This will include the intro, outro, and even the spaces for the ads if there are any.
What to say in front of the microphone?
Perhaps the biggest challenge in creating a podcast, knowing what to say in the show is important. It is the heart and soul of your podcast. Do not fret however, there’s a lot of speaking guides available.
For one, you can start preparing a script that you can follow. Imagine your spiels as an actual conversation rather than a sermon. It’s good to have a friendly attitude when talking to your target listeners.
Speaking of listeners, consider creating an avatar of your audience to help connect with them better. Knowing your audience is important to keep the conversation fun and engaging.
Beginners can also enroll in courses online to improve their skills and be better speakers.
Editing the episode comes next after recording. You can also improve your voice by using different techniques. Editing the episodes is key to a good result. If you have the resources, you can also choose to have it done by a professional.
Launch and Publish
If you are ready to show the world your finished product. You need to choose a media or podcast host to store the audio and let listeners stream, download, or subscribe. Some of the most used podcast hosting services are Buzzsprout, Captivate, and Transistor.
Now that the show has been hosted, you are now ready to send to various directories- Apple Podcasts, Google Podcast, Spotify, etc. This is where people can listen to your podcast.
Publicize
You’ll want people to know about your show and how do you do this? Social media is one good tool. Promoting your content is a good way to increase your audience. You can create your web, own a social media page, or use the website that comes with your media hosting site. You can create clips, teasers, and other materials to promote your episodes.
Next steps
Once you’re settled after a few episodes and you’re seriously pursuing its growth, you can consider monetizing content. That’s a whole new opportunity for you to explore. You may also want to enroll in courses about growing your podcast or investing in better equipment.
Podcasting is one good hobby to enjoy while you’re inside the condo. After all, you’ll need a dedicated space to record and serve as your studio. Make your condo living more exciting by trying new initiatives like podcasting. You don’t need to go far to look for a studio. You can allocate a corner in your condo to record your podcasts.
A condo supportive of your hobbies and interests
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Butuan City has a vibrant and booming economy as the center of trade, commerce, industry, and administration in the CARAGA region. It has also consistently been placed as one of the Most Competitive Cities by the National Competitiveness Council of the Philippines.
It also serves as a gateway to other destinations in Northern Mindanao like Cagayan de Oro, Davao, Siargao, and Surigao.
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